Seoul is often referred to as the "plastic surgery capital of the world" This designation is supported by various statistics and cultural factors that highlight the prevalence of cosmetic procedures in South Korea.

According to the International Society of Aesthetic Plastic Surgeons, Korea has the highest number of plastic surgeries performed per capita globally, with nearly one in four Koreans undergoing some form of surgery annually

The popularity of procedures like rhinoplasty, double eyelid surgery, and liposuction has contributed to a booming industry valued at approximately $3.7 billion in Korea

the cultural acceptance of cosmetic surgery, combined with the influence of K-pop and K-drama stars, has created a strong desire among individuals to enhance their appearance, often seen as a competitive advantage in both personal and professional realms

South Korea is a leading destination for cosmetics and plastic surgeries due to several factors:

1. Cultural Acceptance: Cosmetic surgery is widely accepted in South Korea, where it is often seen as a means to enhance beauty and improve social standing. The pressure to conform to beauty standards, especially in competitive job markets and dating scenarios, drives many individuals to undergo procedures
2. Medical Tourism: South Korea attracts a significant number of international patients seeking cosmetic procedures. In 2021, the country had the highest number of plastic surgery cases per capita globally, with over 190,000 foreign patients visiting for these services,the country's reputation for high-quality, affordable, and efficient healthcare contributes to this trend
3. Expertise and Technology: South Korean clinics are equipped with advanced technology and staffed by highly trained surgeons specializing in various procedures, including rhinoplasty and facelifts. Many surgeons have extensive experience and are recognized internationally for their skills
4. Diverse Options: The range of available procedures is broad, from surgical options like liposuction and breast augmentation to non-surgical treatments such as Botox and fillers. Clinics often provide comprehensive care packages that include accommodation and post-operative care for international clients
5. Influence of Pop Culture: The global popularity of K-pop and K-dramas has also fueled interest in Korean beauty standards, leading many fans to seek similar looks through cosmetic procedures